
Artificial Intelligence Training for Brand Protection Professionals
The National Intellectual Property Rights Coordination Center, with support from the Michigan State University Center for Anti-Counterfeiting and Product Protection, presents its new training: Artificial Intelligence for Brand Protection Professionals.
This first of its kind training focuses on the intersection of artificial intelligence (AI) and intellectual property (IP). As AI is increasingly integrated into our lives, the IPR center strives to help U.S. industry understand the ways AI affects IP protection. While AI might empower bad actors to threaten IP more efficiently, it can also be used by brands to bolster IP and brand protection practices. This training aims to help small- and medium-sized businesses across the country navigate the evolving world of AI and brand protection.
“We at the IPR Center are committed to ensuring American businesses are equipped with an understanding of how AI impacts their industries. I am consistently impressed by the individuals and expertise within the IP community, and am thrilled by the launch of this training to proactively support brands as we move forward together into the era of AI.”
- Ivan Arvelo, Director, National Intellectual Property Rights Coordination Center
In this course, brand protection professionals will:
- Develop a baseline understanding of AI
- Dive into the threats and benefits AI poses to IP protection
- Identify resources to help them build an AI-aware brand protection toolkit
Resources
Learn more about the Artificial Intelligence for Brand Protection Professionals training and how to protect your IP in the age of AI by clicking on the downloadable resources below: