2018 IPR Center Symposium: Leveraging the lnfluence of Social Media

Wednesday October 24, 2018
9:00 a.m. – 5:00 p.m.

IPR Center Auditorium
2451 Crystal Drive, Arlington, Va.

Educating consumers on counterfeit goods is essential to decrease demand and win the fight against counterfeiters. Government agencies and private sector companies have social media accounts and plans.

  • How is your plan being used in the intellectual property space?
  • Are you using social media effectively?
  • Are you sending the correct messaging to the correct audience?
  • Are social media and public awareness campaigns really educating the consumer to the perils of counterfeit goods?

We hope you will join us to discuss these questions and more!

Let’s Get Social!!!

Stay tuned for more information on our program agenda!





Schedule

Welcoming Remarks/Introductions

  • 9:00 a.m. – 9:05 a.m. IPR Center Deputy Director William Ross
  • 9:05 a.m. – 9:10 a.m. IPR Center Director Alex Khu
  • 9:10 a.m. – 9:15 a.m. ICE HSI Executive Associate Director Derek Benner
  • 9:15 a.m. – 9:20 a.m. CBP Executive Director, Trade Policy and Programs, (Office of Trade) John Leonard
  • 9:20 a.m. – 9:25 a.m. FBI IPR Center Unit Chief Steven J. Shapiro


9:25 a.m. – 9:30 a.m. Social Media Revolution 2018

9:30 a.m. – 10:30 a.m. Opening Presentation
The Power of Social Networks
Nancy Merritt – Senior Manager, Global Relationships, Mark Monitor
Saleem Alhabash, PH.D. – Michigan State University, Department of Advertising and Public Relations

10:30 a.m. – 10:45 a.m. BREAK
Networking between IPR Center Staff and Symposium Guests

10:45 a.m. – 12:00 p.m.
Using Social Media as a Public Education Tool
Ann Harkins (Moderator) – President/CEO, National Crime Prevention Council
DeeDee Dalton – Managing Director, National Crime Prevention Council
Charles Kim – Manager of Communications, International Trademark Association
Kasie Brill – Senior Director, Brand Protection, Global Innovation Policy Center, U.S. Chamber of Commerce
Ashley Savage – Public Information Officer, Arlington County Police Department

LUNCH BREAK
12:00 p.m. – 1:30 p.m.

1:30 p.m. - 2:00 p.m.
Justin Buchbinder
Finn Partners
Discussion Topic – Stopping the Scroll. How emotions and intrigue of your target audience must inform the content you create from the very beginning.

2:00 p.m. – 2:45 p.m. Panel Discussion
How to Identify Your Target Audience on Social Media
Jon Ruttencutter (Moderator) – National Program Manager, IPR Center
Reid Masimore- Senior Copywriter, Ogilvy & Mather
Eileen Bramlet – Vice President, Communications, Copyright Alliance
Brian Pate – Senior Vice President, Babel Street

2:45 p.m. – 3:00 p.m. BREAK

3:00 p.m.- 4:15 p.m.
Joselin Mane, CEO- LITBeL, Inc.
Strategizing and Tactical Approaches for Brand Building and Effective Messaging

4:15 p.m. – 4:30 p.m.
Wrap-up and Closing Remarks